Over the years I’ve had lots of opportunities to study the theory of Management. I love that Management courses and books are littered with all sort of funny theories, phrases and models. For example, according to Belbin’s Team Roles I am a Plant. However, I’m not sure whether it would be a good thing to tell my team that I’m a Plant – I want them to trust me!
My favourite Management nugget is, and has always been, ‘Stick to the Knitting.’ If a person or company sticks to their knitting, they continue to do what they are best at instead of trying to do something they know very little about.
I think Carrs Foods International is so successful because we stick to the knitting. We are a team of 23 people generating approximately £50 million revenue. That’s an incredible rate of productivity! We are great at identifying customer needs and providing bakery products that they will love. We focus on our ‘unique selling points‘ – we supply authentic European bakery products and our products stay fresher for longer.
Each member of the team is a specialist in new product development, customer service, quality, account management, marketing, planning or finance. We outsource production, warehousing, distribution and IT to companies that are excellent at what they do and stick to their knitting.
By sticking to the knitting, Carrs Foods has remained nimble and quick to react to customer demands, while experiencing incredible growth. So maybe some of those management theories are right…