For the 6th year in a row, this June the team returned to IDDBA with one of our brands St Pierre Bakery which is a premium, authentic European bakery brand – www.stpierrebakery.com
St Pierre first exhibited at IDDBA in Orlando in 2013 where we really got an understanding of why people call IDDBA the ‘show of all shows’ and saw first-hand how dedicated IDDBA is to moving the Deli-Dairy-Bakery industry forward.
At St Pierre’s first IDDBA show in 2013 we met important, key people who opened doors for them that led to opportunities for the St Pierre brand to grow and become THE NUMBER ONE EUROPEAN BAKERY BRAND IN THE USA* which we are extremely proud to say.
This year IDDBA was held at the Anaheim convention centre in California, where in true Californian style, the palm trees glistened in the blue sky as you headed towards the exhibition venue…
From the moment the St Pierre team stepped foot on the stand they were greeted with customers who were filled with positivity and kind words about the range. It was a great opportunity for the St Pierre team to speak to their loyal customers and see the amount of support they have for the brand. And of course the St Pierre stand grabbed the attention of many new customers who showed a great interest in the St Pierre range becoming a part of their stores.
As this year’s IDDBA was held in LA, the team thought they would glam up the stand a little and added a St Pierre bike. The bike was part of a fun competition that gave customers the chance to win it! All they had to do was strike a pose and the best picture won! And they had a lot of great entries with one happy winner…
As always the team had an amazing show at IDDBA and thoroughly enjoyed meeting all new and existing customers. We look forward to seeing everyone again next year!
*Nielsen Apr 2017