Carrs Foods have worked with celebrity TV Baker Paul Hollywood since 2015 on a range of ready to bake breads. These part baked breads were developed to give consumers warm, fresh, crusty bread whenever they want it! From 2015 up until this year, the range consisted of 3 variants; white crusty, multiseed and seeded.
The expertly crafted range reinvigorated the part baked category because of the rolls unique shape, finishes and toppings and since the launch in 2015, 21,646,000 rolls have been sold which lined up would stretch from London to Rome!
Because of this success, this year the Paul Hollywood Ready to Bake range expanded to include Rustic Rolls, Rustic Baguette and Rustic Loaf.
These products have brought even more innovation and excitement to the category and offer consumers a wider variety of choice when they reach the part baked bread aisle and with 91% of Paul Hollywood Ready to Bake consumers now planning their ready to bake bread purchase* these additions to the range are perfect to meet new occasions and needs of Ready to Bake consumers…
With the collaboration of Paul Hollywood and Carrs Foods expert knowledge, it comes as no surprise these products have grown the part baked category and Carrs Foods are now the market leaders in bakery.