The importance of good relationships with customers as we all know is undeniable. It is one of the key aspects to a successful business as they create demand for the good or services you offer. It is so important to acknowledge every customer as an individual and manage them with a positive attitude and care as these are the people that will be generating revenue and helping your business grow. Being a FMCG supplier we have to keep in mind that its important to know what a customer will do for you and your business but to gain a long term, loyal relationship with a customer you have to think of what they might expect or value from you. As Walmart CEO Sam Walton once said ”Exceed your customers expectations. If you do, they’ll come back over and over. Give them what they want – and a little more”
This week we witnessed two great examples of why relationships and loyal customers are so important and why they are our best sales people…
For any England cricket fans out there, last weekend was not the best! However, we had some fantastic news! During the test match between England and South Africa last weekend unfortunately the Head Chef of the England Cricket Team had been let down by their usual roll supplier. Luckily they called one of our customers who is a catering business for their recommendation on what rolls they could use. They (of course) recommended St Pierre brioche rolls and these were then used by the whole England Cricket Team.
We also got some news that one of our customers who have been ordering from us since 1996 had chosen to retire. Although it was sad to hear they were hanging up their boots! It was a lovely opportunity for us to thank them for their partnership with us over the last 20 years. We sent them a bottle of Champagne to celebrate and they got in touch to thank us with a photo!
With only 23 employees here at Carrs Foods, we do not have a whole customer service team but as is obvious from the above stories, customer relationships are one of the key elements that has made us a fast growing, international market leader.