Carrs Foods exhibited at the Nisa trade show in Stoneleigh last week with a brand new look and new products on display.
The Carrs Foods portfolio includes Paul Hollywood, St Pierre and Baker Street, which has recently introduced two new Rye Breads into its range; a Seeded Rye Bread and Rye & Wheat Bread.
This was the first event where the recently launched Baker Street Rye Breads have been exhibited with the new Baker Street branding & design, which is currently being rolled out across the range (bread and cake). The new branding has a fresh & vibrant look and feel and includes colour coding for variants, making the products easier to differentiate for consumers and delivering stand out on shelf.
Not only did Carrs showcase their new products and new Baker Street branding, they have also recently had a corporate rebrand to deliver a stronger look and feel to highlight the brands offering and the business as it continues to grow. The rebrand activity included a new trade stand which will tour the UK trade shows this year.