Carrs Foods is an international branded bakery business, so of course our brands are extremely valuable to us. At the front of our minds at all times is how we can grow our brands more and grow our name in the FMCG world.
Since being ranked 7th in the Sunday Times Fast Track 200, a lot is happening here at Carrs Foods and a big topic of conversation is ‘online’. We have been reviewing how we look online, where are we online and as always, how can we better our brands.
So this is what we have been up to so far…
St Pierre Bakery
In the USA, our St Pierre Bakery brand is the number one European Bakery Brand, so it only seemed right that we got St Pierre Bakery online. With 92% of retail brands using 2 or more social networking sites, we couldn’t risk St Pierre being left behind online and wanted to give consumers a platform to interact and engage with their favourite European bakery brand!
We have been working hard on our St Pierre Bakery social pages by working with bloggers, holding competitions, investing in a store locator and writing blogs on our website which has all proven to be effective. Our online community has grown by thousands and it’s amazing to see how much consumers love the content we are putting out there!
As mentioned earlier, focusing on where our brands are online has been a topic of interest here at Carrs Foods and we recently reviewed how our Paul Hollywood Ready to Bake products looked online. We noticed our product images featured on E commerce websites such as Ocado and Tesco weren’t looking too ‘Digitally Friendly’ so we cleaned up our packs! And now they look like this…
Online is always evolving and new trends are cropping up all the time, so as you would expect we are still working on some other exciting projects for each of our brands online.